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Privacy policy

Ashveil – Privacy Policy

Last updated: January 15, 2026

Ashveil operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Ashveil is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.


Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.

Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

Account information including your username, password, security questions, preferences and settings.

Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.


Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.

From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

From our partners or other third parties.


How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including:

  • processing payments

  • fulfilling orders

  • remembering preferences and items of interest

  • sending notifications related to your account

  • processing purchases, returns, exchanges or other transactions

  • creating and maintaining your account

  • arranging shipping

  • facilitating returns and exchanges

  • enabling product reviews

  • creating a personalized shopping experience

This may include recommending products related to your purchases.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as:

  • sending marketing emails or messages

  • showing advertisements on our website or other websites

  • displaying products based on items previously viewed or purchased.

Security and Fraud Prevention

We use your personal information to:

  • authenticate your account

  • ensure secure payments

  • detect and investigate fraud

  • prevent illegal or malicious activity

  • protect our services and customers.

If you create an account, you are responsible for keeping your login credentials secure.

Communicating with You

We use your personal information to:

  • provide customer support

  • respond to inquiries

  • maintain our business relationship with you.

Legal Reasons

We may use your information to:

  • comply with legal obligations

  • respond to law enforcement requests

  • participate in legal proceedings

  • enforce our policies and terms.


How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:

  • Shopify and service providers who help operate our business (payments, analytics, customer support, hosting, fulfillment and shipping).

  • Marketing and advertising partners who help us deliver relevant ads.

  • When required by law, including subpoenas or government requests.

  • With affiliates or within our corporate group.

  • During business transactions such as mergers or acquisitions.

  • When you request or consent to sharing your information with third parties.


Relationship with Shopify

Our store is hosted by Shopify, which collects and processes personal information to provide and improve the Services.

Information you submit may be shared with Shopify and third-party partners located in other countries.

Shopify may also use data from interactions across multiple merchants to improve services and advertising features.

To learn more about Shopify’s privacy practices, visit:

https://privacy.shopify.com/en

You may also exercise certain privacy rights through the Shopify Privacy Portal.


Third-Party Websites and Links

Our Services may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites.

We recommend reviewing their privacy policies before providing personal information.


Children's Data

Our Services are not intended for children.

We do not knowingly collect personal information from children under the legal age in their jurisdiction.

If you believe a child has provided personal information to us, please contact us so we can delete it.


Security and Retention of Your Information

We take reasonable steps to protect your information, but no system is completely secure.

Information transmitted over the internet may not always be secure.

We retain personal information only as long as necessary to:

  • provide services

  • comply with legal obligations

  • resolve disputes

  • enforce agreements.


Your Rights and Choices

Depending on where you live, you may have rights including:

Right to Access – request a copy of your personal data.

Right to Delete – request deletion of your personal data.

Right to Correct – correct inaccurate data.

Right to Data Portability – receive your data in a portable format.

Right to Opt-Out of Targeted Advertising – request that we stop using your data for personalized ads.

You may also opt-out of marketing emails at any time using the unsubscribe link.

To learn more about Shopify privacy rights, visit:

https://privacy.shopify.com/en


Complaints

If you have concerns about how we handle your data, please contact us first.

You may also file a complaint with your local data protection authority if applicable.


International Transfers

Your information may be transferred and stored outside your country.

If data is transferred outside the UK or European Economic Area, we rely on legal safeguards such as Standard Contractual Clauses to ensure protection.


Changes to This Privacy Policy

We may update this policy from time to time.

Updates will be posted on this page with a revised “Last updated” date.


Contact

If you have any questions about this Privacy Policy or your personal data, you can contact us at:

📧 contact@ashveil.co.uk